Against Genoa in the Serie A, the attendance will exceed one million, and the trend is getting higher than last season. And the club is doing better than ever…
And for the people who… and for the people who on Monday reach a million. A million people, with smiling faces – because yes, at San Siro the fans are always happy – who are building the title together with those on the field.
Simone Inzaghi said it three days ago: “We’ve created all of this with the fans, it’s a great satisfaction.” Against Genoa, Inter will reache the magical number, one million fans at the 14th league match, an average of 72,924 spectators per game, the highest ever in Inter’s history, slightly surpassing even that of Milan. The involvement is total, unprecedented: just to give a reference, in the year of the Treble in the league, the average attendance was 56,195 people every Sunday.
REVENUES
Every blessed Sunday, more than cursed as in the movie. Blessed also for the club’s cash registers, because Inter is heading swiftly towards the absolute record of seasonal revenues. The numbers tell the story: last season, Inter generated gross stadium revenues of 100 million euros, the highest number ever. It was an extremely long season, with sold-out matches one after the other, as Inzaghi’s team reached the final of the Coppa Italia but especially the Champions League. This year’s European journey is yet to be written. Yet the trend is higher. On Monday, with another sold-out match against Genoa, Inter will have already earned 80 million euros. And there will be at least five more matches to play at the Meazza, although everyone hopes for many more, thinking beyond March 13, after the Champions League return leg against Atletico Madrid.
FEELING
The reasons for this surge in support can be diverse, not just the results. There hasn’t been a league match with fewer than 70 thousand spectators. Without resorting to the cliché of the 12th man on the field, it can be confidently said that the bond between the team and the players has been a factor in this pursuit of the second star. Inter is collecting record after record on the field, but the fans are no less remarkable. Against Atletico, ten days ago, the gross revenue was 9.2 million euros, the second-highest in Inter’s history. Looking ahead, considering a Champions League that guarantees more matches in the group stage, it can only be good news.
FUN
The Meazza attracts, and Inter even more so. And this is notwithstanding future discussions about the new stadium. More fans in the stadium also means the possibility of attracting more sponsors, facilitating more initiatives, and generating additional income. Because today, Inter is this: one success leads to another, one good news triggers another. And if you add fun to victories, then the game is won: 34 goals scored in 13 matches, which means an average of 2.6 goals per game, quite a feat. That’s (also) why a million people have decided that spending 90 minutes in the company of 70 thousand “colleagues” is better than sitting on the couch at home.
