Two legends and GOATS in their own fields, Michael Jordan and Serena Willaims have shared something special.
Michael Jordan and Serena Williams, two of the greatest athletes in their respective sports, have formed a new partnership. Serena Williams has officially joined Michael Jordan as a co-owner of his Cincoro Tequila brand. This collaboration highlights their friendship and mutual respect.
In a press release, Jordan expressed his excitement about the new partnership. “Cincoro has always been special to me because of the authentic friendships we’ve established around enjoying Cincoro and spending time together, designing it, experiencing it, and tasting it,” he said. “We are constantly striving for greatness, and now that we’re welcoming in some of my closest friends to the business, I’m looking forward to this next era of Cincoro alongside this all-star team.”
Cincoro Tequila, launched in 2019, was created when Jordan teamed up with other iconic sports figures such as Jeanie Buss and Derek Jeter. The brand already boasts representation from top-tier athletes, and Williams’ addition further elevates its prestige.
Serena Williams shared her enthusiasm in a press release, saying, “Being part of Cincoro isn’t just about business—it’s about championing a legacy of greatness. I love Cincoro. Just as I’ve strived for excellence on the court, I recognize the dedication and drive behind Cincoro and I’m thrilled to be part of the team.”
Michael Jordan, though no longer active on the NBA court, continues to find ways to stay competitive and relevant off the court through ventures like Cincoro. This partnership with Serena Williams is a testament to their shared commitment to excellence and their ongoing influence in the world of sports and beyond.
