The turning point during the League Assembly: ‘There is great enthusiasm and a desire to make the new brand known’
A groundbreaking change has been decided during the Serie A League Assembly held on the afternoon of February 5th at via Roselli. The decision was made to change sponsors starting from the 2024/25 season, and an agreement was reached with Eni, along with its mobility products and services company Enilive, for a duration of 3 years for an amount of approximately €22 million per season. The new partnership will replace the one with Tim, the sponsor for the last 25 years.
Serie A with Enilive: the details
The agreement includes an option for renewal for two additional seasons, and in this partnership, Enilive will contribute to the world of football by introducing solutions for increasingly sustainable mobility to safeguard the environment and the planet. Enilive aims to provide, also through Enilive Stations, progressively more decarbonized services and products for energy transition, including new offerings such as biofuel HVOloution, bio LPG, biomethane, electric charging, and Enjoy car sharing already available in various Italian cities. In short, it’s a significant agreement from many perspectives, as confirmed by Enilive in a statement:
“There is great enthusiasm for the start of the partnership with Serie A, which will allow the company to be even closer to all Italians and to make the new brand and its transformation known to the millions of customers who already frequent and live our extensive network of service stations.”
