For the first time in over a decade, the NBAโs top-selling jersey doesnโt belong to Stephen Curry or LeBron James.
It belongs to Luka Donฤiฤ.
After his blockbuster move to the Los Angeles Lakers, the 25-year-old Slovenian sensation now owns the leagueโs best-selling jersey โ breaking a streak thatโs lasted since the 2012โ13 season.
๐ Full List: NBAโs Top 15 Jersey Sales (2024โ25, Second Half)
- Luka Donฤiฤ โ Leads all jersey sales after midseason Lakers trade.
- Stephen Curry โ Former #1 falls, but still dominates in merch.
- LeBron James โ Holds strong after 20+ seasons.
- Jayson Tatum โ Boston’s face of the future.
- Jalen Brunson โ Breakout year pushes him into elite company.
- Victor Wembanyama โ Rookie sensation; ranks high in global jersey sales.
- Anthony Edwards โ Big leap after All-Star buzz.
- Ja Morant โ Still among the most marketable.
- Shai Gilgeous-Alexander โ Leads Thunder; recognized for standout performances.
- Nikola Jokiฤ โ Consistent MVP-level play keeps him in top 10.
- Giannis Antetokounmpo โ Global appeal remains unmatched.
- LaMelo Ball โ Flashy playmaker; appeals to younger audiences.
- Kevin Durant โ Veteran scorer; remains a popular figure.
- Devin Booker โ Key player for Suns; known for scoring prowess.
- Jaylen Brown โ Integral to Celtics’ success; earns spot in top 15.
๐งข The Generational Shift Is Real
Curry and LeBron dominated NBA merchandise for years. But now, Lukaโs emergence โ backed by rising stars like Anthony Edwards and Ja Morant โ signals a changing of the guard.
Jalen Brunson cracks the top five, while Wembanyama climbs into the top 10 just months into his rookie year. This isnโt just a one-off โ itโs a shift in who fans are connecting with, especially younger audiences.
๐ The Global Wave Keeps Building
Five of the top 15 players arenโt even from the U.S. โ and theyโre not just international stars, theyโre faces of the league.
- Luka Donฤiฤ (Slovenia)
- Victor Wembanyama (France)
- Nikola Jokiฤ (Serbia)
- Giannis Antetokounmpo (Greece)
- Shai Gilgeous-Alexander (Canada)
Wembanyamaโs No. 6 ranking is especially wild considering heโs still in his rookie season. Add in Jokiฤโs MVP dominance and Lukaโs arrival in LA, and the message is clear: the NBAโs global era isnโt coming โ itโs already here.
