Global sponsorships in the 2022-23 season brought in €28 million, an increase of €11 million compared to the 2021-22 season, primarily due to partnerships with Konami.
Revenues from the technical sponsor, Nike, have increased significantly. According to Gazzetta dello Sport, Inter’s financial figures regarding sponsorships highlights that the renewal of the agreement with the Swoosh brand, which extends until 2031 starting from July, will bring in a fixed fee of €21.25 million annually plus bonuses (€12.5 million in 2022-23).
This increase is also a result of the development of an in-house e-commerce platform, which has generated €13 million compared to the previous €2 million received before internalization. Inter has done well to enhance global sponsorships, which brought in €28 million in the 2022-23 season, an €11 million increase compared to the previous season, thanks in large part to partnerships with Konami and LeoVegas.
According to the report, “As revealed in the documents of the subsidiary Inter Media and Communication, contracts with sponsors have already been signed for a total of €71 million this season, which is €18 million more than in 2021-22. There have been 30 agreements with global or regional partners.”
However, one aspect stands out, and it’s related to the agreement with the main sponsor, Paramount. The Ott platform, in this case, provides only €11 million for one season. Compared to other clubs like Juventus, who receive €45 million from Jeep, or Milan’s €30 million guaranteed by their renewal with Emirates, Inter’s deal with Paramount appears relatively modest.
Even AS Roma managed to secure a higher-value agreement with Riyadh Season, which guarantees €12.5 million. Some suggest that if Inter’s management committed to Paramount for only one year, it indicates their awareness of unfulfilled potential. It’s as if this is a bridge agreement while waiting to position the Nerazzurri brand at more appropriate levels.
