Actress Gabrielle Union has recently been announced as the newest Brand Ambassador for Knix, an intimate and apparel brand known for its inclusive approach to lingerie and clothing. The collaboration between Union and Knix was unveiled through a captivating campaign featuring the tagline “Knix for Life,” emphasizing the brand’s mission to inspire individuals to live freely and unapologetically at any age or stage of life.
In a heartfelt statement, Union expressed her pride in working with Knix and highlighted the brand’s commitment to empowering people to embrace their true selves. She shared how disregarding external opinions and embracing one’s own beliefs led to a profound sense of empowerment and freedom in her life.
Union, a renowned actress with iconic roles in films like “Bring It On,” “She’s All That,” and “10 Things I Hate About You,” brings a wealth of experience and influence to the partnership. Beyond her successful career, Union is also recognized for her role as a wife to basketball star Dwyane Wade and a dedicated mother to their child Kaavia.
Knix, with its ethos of inclusivity and empowerment, aims to provide products that cater to diverse age groups and life stages. The partnership with Union marks a significant milestone for Knix, especially following its acquisition by Essity and subsequent growth in customers and profitability.
Union’s association with Knix goes back to 2019 when she contributed to their groundbreaking “Life After Birth” book. This book, published by Rizzoli in 2022, redefines the postpartum experience through personal stories and experiences, including those of celebrities like Union.
Knix Founder & President Joanna Griffiths commended Union for using her platform to challenge norms and promote inclusivity, aligning perfectly with Knix’s values. The collaboration signifies Knix’s ongoing commitment to supporting and celebrating all body types and experiences.
Additionally, Union recently praised fellow actress Taraji P. Henson for advocating for fair compensation and representation in the entertainment industry, highlighting the challenges faced by women of color, particularly in Hollywood.
