Bronny James may not be a household name yet, but some around the league believe that’s about to change.
One Western Conference executive told Athlon Sports that the 20-year-old guard is on track to earn consistent minutes for the Los Angeles Lakers in 2025.
“I don’t think there’s any doubt that’s their plan,” the executive said. “He gets a lot of grief because of who his dad is, but he was a lot better player in April than he was in October and definitely in July.”
The unnamed exec went as far as predicting 10 to 15 minutes per night for Bronny next season — a big step forward from his rocky rookie campaign.
From G League Reps to NBA Growth
In his first year, Bronny spent more time developing behind the scenes than on the main stage. He averaged just 6.7 minutes over 27 NBA games, but Lakers coaches repeatedly emphasized his steady progress, especially after logging meaningful reps in the G League.
His post-All-Star break performance told the story: 3.9 points per game on 35.9% shooting, up significantly from his early-season struggles. His high-water mark? A 17-point, 5-assist outing against the Bucks that turned some heads, even in a loss.
JJ Redick’s Development-First Philosophy
With JJ Redick set to return as head coach, the door remains open for Bronny to earn his role. Redick isn’t shy about trusting younger players. Just ask Max Christie, who averaged over 25 minutes before being traded.
“If he’s good enough, he’ll play,” the exec added. “That’s how JJ sees it.”
Eyes on Summer League
The upcoming Las Vegas Summer League will be a key proving ground. With a full year of NBA experience and G League seasoning behind him, the Lakers expect a sharper, more confident Bronny and they’ll be watching closely.
What the Lakers Really Need
Los Angeles doesn’t need Bronny to average 20 points a night. What they need is what every playoff-caliber team craves: high-IQ role players who can defend, move the ball, and hit open shots. If Bronny can bring those, the minutes will follow.
Fanbase Still Split
Lakers fans remain divided:
- “Let the kid cook. He’s earned it.”
- “It’s just nepotism. He wouldn’t be here if not for LeBron.”
- “Honestly? I’m just here for the father-son storyline.”
The Bigger Picture
With limited trade assets and cap flexibility, internal growth is becoming a necessity for the Lakers. Bronny’s development may not just be a feel-good story, it could be part of the team’s actual path forward.
